True to its motto, “Creativity bears fruit,” the Lassonde Food Service team relies on agility, attentiveness, and innovation to meet its customers’ needs. Here’s a look at a fast-growing North American division, driven by a close-knit team that thrives on challenges.

Behind the scenes in food service and institutional settings

Lassonde Food Service brands, sometimes less known to the general public, are well established in institutional and catering environments. Designed ten years ago to meet a need expressed by a customer in the healthcare sector, Hydra+ thickened beverages have been recognized for their taste and effectiveness, in addition to having a positive impact on the work of healthcare staff. Today, the line has the largest market share in its category in Canada and is about to be launched in the United States. As for Fairlee brand products, they are used by many restaurateurs and distributors, offering solutions that simplify the preparation and execution of their recipes.

A team that turns needs into success

Lassonde Food Service does not limit itself to its own brands: it also designs customized solutions for private labels, a real asset that sets it apart in the market. Rather than choosing from a catalog of generic products that are not suited to food service, customers work closely with our R&D teams to create their own recipes. “Without knowing it, customers are part of the team because we develop products with them,” explains Patrick Beaudoin, Senior Director, Business Development, North America. Claudie Mailloux, Marketing Director, Food Service and Alternative Beverages, adds: “We are able to assess market trends, both in terms of marketing and category management, which allows us to come up with truly creative ideas, products, and approaches.”

A culture aligned with Lassonde’s values

The team embodies Lassonde’s values: respect, responsibility, integrity, and community. Team members collaborate on a daily basis, valuing listening, transparency, and teamwork. Everyone contributes with a constant focus on advancing projects for the benefit of the customer and the organization. Christopher McFadden, Senior Director, Private Label Sales, United States, sums up this dynamic well: “We are a team of experienced professionals who are passionate about what we do. We enjoy working together, sharing our ideas, discussing strategy, and above all, succeeding together.” In 2025, the team was recognized as one of Sysco Canada’s top 10 suppliers, a distinction that reflects the quality of its work and the collective effort of many departments, from sales to production, marketing, logistics, and management.

New capacity that transforms possibilities

The arrival of a new “bag-in-a-box” line in Rougemont marks a turning point for Food Service . This new equipment allows the team to respond more quickly and accurately to customer needs, while expanding the formats available. For Suzanne Aubry, Vice President, Food Service , North America, this advance has enormous potential: “This new equipment is an extension of our ability to say yes to customers. We can now respond more quickly and accurately to customer needs, while expanding the formats available. We can now go even further in terms of customization.” By offering flexibility and speed, this line paves the way for innovative projects and strengthens the team’s agility in a constantly evolving market.

With these new production capabilities, Lassonde Food Service is ready to take the next step. Driven by a committed and inventive team, Lassonde is poised to serve more customers, take on even more ambitious projects, and showcase its expertise. Because here, creativity pays off and the future looks bright.