News

The old adage “the secret is in the sauce” certainly applies to the Freddy brand line of products that Lassonde produced as a contract manufacturer in the late 1960s. The secret of Lassonde’s new found success, however, lay above all in the glass. The Company’s purchase of Breuvages Montclair was having a positive impact once […]

Lassonde was now equipped with the tools to package its products in glass jars and expand its market. The company owned a trademark that would eventually become its star brand and it had several private clients such as Kamerling for which it continued to do bottling. Purchasing Breuvages Montclair had clearly been a good decision. […]

When he hung up the phone, Jean-Paul Barré, the general manager at the time, had a lot on his mind. He knew that the call from Mr. St-Arnaud could well be the opportunity that the CEO and the Lassonde family had been waiting for – a chance for Lassonde to sell its products in glass […]

Let’s say your business is thriving, but you know you could be doing even better if only you could get a little financial leg up. In the first half of the 20th century, small regional entrepreneurs went knocking at the door of the notary, the doctor or other local notable. They were people with money, […]

On September 22 and 23, the Marathon International Oasis de Montréal was held. For the 2018 edition, Downtown Montreal was the host of a brand new course. On this occasion, nearly 25 000 runners gathered to participate in this long-awaited event. For several years, Oasis has been present as the main sponsor. Each edition, several employees […]

The history of a company, like that of a person, is punctuated by pivotal encounters and decisive turning points. In the 1960s, Lassonde’s broker Anastase Brault helped the company to land a contract with the big Steinberg grocery store chain to produce its cans of small yellow and green beans under a private label. But […]

Choosing the name of a product is no trifling matter. Not only does the name have to sound good, but it must also be unique and evocative, so as to anchor itself in the minds of consumers. And it must be legally available to be registered as a trademark. At the beginning, the cannery was […]

Lassonde’s archives contain a news article from the 1950s in which there is a picture of a group of employees at work. Busy at the tomato sorting and peeling table or the bean sorting table, they had smiles on their faces – and not just for the photo. “I had a lot of fun at […]