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Private Labels

In addition to offering well-known brands to our customers and consumers, we manufacture a wide variety of private label products for major retailers and wholesalers in North America.

Expertise that Elevates

Lassonde is well known for our iconic juice brands, but our expertise extends far beyond that. We’re also a trusted strategic partner for retailers looking to develop or expand their private label offerings. Private label products are experiencing sustained growth driven by consumer demand for quality and value.

Our strength lies in our ability to design, produce, and deliver high-quality food and beverage products tailored to each customer’s unique needs. With over 3,500 unique products and 200 packaging formats, our portfolio spans a wide range of categories, including 100% juices, vitamin-enriched functional drinks, teas, lemonades, sauces, and soups.

Specialty Foods

We create and develop a wide range of products, including pasta sauces, soups, broths, tapenades, bruschettas, pestos, and more.

Explore our food expertise Explore our food expertise
Beverages Canada

Our private label portfolio reflects our ability to meet evolving consumer preferences.

Check out our canadian portfolio Check out our canadian portfolio
Beverages United States

We offer a broad selection of beverage types that cater to health, hydration, and lifestyle trends.

Check out our US portfolio Check out our US portfolio
Turnkey Service

We help our customers improve their private label portfolios with our wide range of products, packaging, and processes. Our teams are knowledgeable on current and developing market trends. In a rapidly changing industry, we create and develop products that meet customer requirements and consumer needs.

Our offering includes:

  • Multiple packaging solutions designed to appeal to a variety of target consumers
  • A wide assortment of beverage types and varieties
  • Coast-to-coast service with state-of-the-art facilities
  • Fast turnaround times for new product introductions

That’s why we count many of the largest retailers in North America among our customers.

Your Partner of Choice

Collaborative Ideation and Innovation

It all starts with an idea. Our research and development team helps transform concepts into real products. We provide cutting-edge tools, enriched databases, and up-to-date nutritional software to accelerate the creation process.

Custom Product Development

Our scientists and development specialists create unique formulas tailored to market trends and consumer expectations. We have the flexibility to customize recipes, including adding organic and non-GMO options, while remaining compliant with regulatory standards.

Large-Scale, High-Quality Manufacturing

Our modern facilities in Canada and the United States are certified to the highest food safety standards. We continually invest in technology to ensure reliable, safe production that complies with quality standards.

Fast, Reliable Distribution

Our integrated logistics enable optimal national and regional coverage. We offer optimized delivery times, exemplary responsiveness, and a thorough understanding of the commercial and regulatory requirements in different markets to guarantee smooth and efficient logistics.

Specialized, Friendly Customer Service

In a competitive business environment, we offer standout personalized support at every stage of the process. Our specialist representatives are exceptionally attentive, responsive, and professional, leveraging their expertise to ensure smooth, timely execution tailored to your unique needs.

A Strong Commitment to Sustainability

Sustainability is at the heart of our business strategy. Guided by a clear vision to become a leader in the transition to a more sustainable society, we’re taking concrete action to reduce our environmental footprint.

Our objectives are clear: to make our packaging more recyclable, reduce our greenhouse gas emissions, and conserve water resources.