News

They say you can’t stop progress. And Lassonde is living proof of that maxim! Fifteen years had gone by since the Company’s first single-serve products made their appearance on the market. Rougemont apple juice and fruit drinks in small metal cans revolutionized the market back in the day. But a lot had changed since then. […]

In the 1980s, a new trend took hold in Quebec’s business community: diversification. Companies started making acquisitions in sectors far afield of their core business. There were some very unlikely marriages, such as a major grocery store chain running a sporting goods store. But business management is business management, right? And the banks strongly encouraged […]

Giving away tickets to sporting events (hockey, baseball, football, etc.) and shows is a much welcome way of showing appreciation to clients, suppliers and even employees. But it’s not original. In 1982, Pierre-Paul Lassonde, President of A. Lassonde & Sons, and the firm’s General Manager Jean-Paul Barré wanted to do something a little different. Lassonde […]

History repeats itself, or so the saying goes. That’s probably what occurred to Jean-Paul Barré, General Manager of A. Lassonde, when he received a phone call from the owner of Produits Ronald just a few years after the fateful call from the former owner of Breuvages Montclair. The cannery in Saint- Damase, a town about […]

Taste is not to be disputed, so the saying goes. Some like their steak well done, others like it rare, and some don’t eat meat at all. Is taste merely a matter of personal preference? No, it’s also cultural. This became clear to Lassonde during the years when the Company operated plants in China and […]

First there was metal. Then there was glass. And in 1979, Lassonde revolutionized the market with a completely new type of container. The spirit of innovation is in Lassonde’s genes. In the late 1970s, a few members of the senior management team went to Paris for the Salon de l’innovation alimentaire (a food innovation tradeshow). […]

Instant recognition – that’s the role of a company’s visual identity. We all recognize the five Olympic rings, the Lacoste alligator and the Mercedes Benz three-pointed star at a glance. OK, so Lassonde isn’t quite in that league – yet. But as the Company secured its foothold in the market, it felt the need to […]

In the mid-1970s, a strange looking Ford truck took its place among Lassonde’s moveable assets. The interior had been refurbished. The vehicle now sported large horizontal windows and a long counter had been installed. The truck was equipped with a small refrigerator to keep the famous single-serve Rougemont fruit juice and drinks cold. Decked out […]