News

Rougemont, Que., October 1, 2025 – Lassonde Industries Inc., one of North America’s leading food and beverage companies, inaugurates its first fruit concentrate ‘bag-in-a-box’ production line, installed in one of its Rougemont, Quebec plants. The new line produces formats ranging from 4L to 2000L, containing a flexible inner bag designed to hold fruit concentrates. These […]

True to its motto, “Creativity bears fruit,” the Lassonde Food Service team relies on agility, attentiveness, and innovation to meet its customers’ needs. Here’s a look at a fast-growing North American division, driven by a close-knit team that thrives on challenges. Behind the scenes in food service and institutional settings Lassonde Food Service brands, sometimes […]

Through its donations and sponsorships program, Lassonde supports initiatives that improve food security and uplift the communities where the company operates. From donating products for events to providing financial support for causes, every action reflects the company’s values. In 2024, Lassonde continued to fulfill its commitments to food banks and select non-profit organizations. The brands […]

Lassonde launches a number of marketing initiatives specifically designed to highlight and promote its Canadian roots. A campaign highlighting Canadian beverage brands Since March 15, Canadian beverage brands Oasis, Fruité, Kiju, Rougemont, SunRype and Allen’s have cosigned the “Canadian to the core” campaign. Reminiscent of Lassonde’s heritage, the campaign highlights what distinguishes the company founded […]

Innovation is a word that often resonates at Lassonde. The company has evolved by setting itself apart, whether through process, packaging or product innovations. Over the years, its acquisitions have enabled it to innovate thanks to the expertise of a diversified workforce. To showcase the breadth of innovation at Lassonde, you are invited to discover […]

We are pleased to announce that Neo Chips is the recipient of a $10,000 Lassonde bursary. The winning company was selected from among five entrepreneurial projects, all Esplanade Québec’s alumni, that presented concrete solutions for improving Quebec’s food systems. Esplanade Québec: an important ally for sustainable entrepreneurship Our partnership with Esplanade Québec enables us to […]

Last year, we began our partnership with Esplanade Québec, whose mission is to support entrepreneurs who have decided to place social or environmental impact at the heart of their business model. To accelerate the socio-ecological transition, the organization catalyzes a community of entrepreneurs, innovators and organizations to collectively tackle Quebec’s social and environmental challenges. Since […]

For the 2nd year in a row, Oasis was voted Canada’s most trusted juice brand in the 2024 Most Trusted Awards!1 The BrandSpark Most Trusted Awards recognize brands that consumers trust for exceptional service and quality products. Canadian consumers also voted Fruit to Go Fun Flavours as the Best New Kids Fruit Snack in the […]