News

True to its motto, “Creativity bears fruit,” the Lassonde Food Service team relies on agility, attentiveness, and innovation to meet its customers’ needs. Here’s a look at a fast-growing North American division, driven by a close-knit team that thrives on challenges. Behind the scenes in food service and institutional settings Lassonde Food Service brands, sometimes […]

Lassonde launches a number of marketing initiatives specifically designed to highlight and promote its Canadian roots. A campaign highlighting Canadian beverage brands Since March 15, Canadian beverage brands Oasis, Fruité, Kiju, Rougemont, SunRype and Allen’s have cosigned the “Canadian to the core” campaign. Reminiscent of Lassonde’s heritage, the campaign highlights what distinguishes the company founded […]

For the 2nd year in a row, Oasis was voted Canada’s most trusted juice brand in the 2024 Most Trusted Awards!1 The BrandSpark Most Trusted Awards recognize brands that consumers trust for exceptional service and quality products. Canadian consumers also voted Fruit to Go Fun Flavours as the Best New Kids Fruit Snack in the […]

KELOWNA, BC (Sept 15, 2021) – Sun-Rype Products, a division of A. Lassonde Inc. (“SunRype”), a Canadian fruit-based food and beverage manufacturer, today announced that they have replaced plastic straws with recyclable, bendable paper straws on all SunRype 200ml single-serve beverage boxes in Canada. This includes all of SunRype’s 200ml 100 per cent juice, and […]

Rougemont, Quebec, April 28, 2021 – Lassonde is proud to announce the launch of new bottles containing 25% post-consumer recycled plastic (rPET) for all its juice brands available in 300-mL portion-size packages in Canada. This change affects all portion-size bottles manufactured by Lassonde for the retail market and the food service industry, including such well-known […]

Rougemont, Québec, September 9 2020 – A. Lassonde is pleased to announce that bendable paper straws will replace plastic straws in all 200-ml single-serve boxes of Kiju and Simple Drop Natural Spring Water products. This initiative marks a first-to-market in Canada and provides consumers with 100% recyclable packaging. Kiju and Simple Drop products are managed […]

The products will be available exclusively at select St-Hubert restaurants and IGA grocery stores in Quebec. Rougemont, Quebec, November 15, 2019 – Lassonde Industries Inc. is proud to move forward with the commercialization of a 200-mL Oasis juice carton with a paper straw—a first in North America—as part of a market test aimed at introducing […]

A. Lassonde was awarded an award for its Apple & Eve Protein Smoothies at the Canadian Grand Prix New Product Awards organized by the Retail Council of Canada. Congratulations to all our teams for the good work!