News

Lassonde launches a number of marketing initiatives specifically designed to highlight and promote its Canadian roots. A campaign highlighting Canadian beverage brands Since March 15, Canadian beverage brands Oasis, Fruité, Kiju, Rougemont, SunRype and Allen’s have cosigned the “Canadian to the core” campaign. Reminiscent of Lassonde’s heritage, the campaign highlights what distinguishes the company founded […]

Innovation is a word that often resonates at Lassonde. The company has evolved by setting itself apart, whether through process, packaging or product innovations. Over the years, its acquisitions have enabled it to innovate thanks to the expertise of a diversified workforce. To showcase the breadth of innovation at Lassonde, you are invited to discover […]

Rougemont, Quebec, August 8, 2024 – Lassonde Industries Inc. (TSX: LAS.A) (“Lassonde” or the “Corporation”) announced today a phased leadership transition for its board of directors (the “Board”) and certain members of its executive management team. To ensure a smooth transition of the Board leadership role, Pierre-Paul Lassonde, presently Chairman of the Board, who dedicated […]

For the 2nd year in a row, Oasis was voted Canada’s most trusted juice brand in the 2024 Most Trusted Awards!1 The BrandSpark Most Trusted Awards recognize brands that consumers trust for exceptional service and quality products. Canadian consumers also voted Fruit to Go Fun Flavours as the Best New Kids Fruit Snack in the […]

Carneys Point, NJ – April 19, 2022 – Lassonde Industries Inc, announces the appointment of Cade Culver as President of its Private Label Division of Lassonde Pappas and Company, Inc., one of the two largest producers of store brand shelf-stable fruit juices and drinks in the United States. Mr. Culver will report to the President and […]

KELOWNA, BC (Sept 15, 2021) – Sun-Rype Products, a division of A. Lassonde Inc. (“SunRype”), a Canadian fruit-based food and beverage manufacturer, today announced that they have replaced plastic straws with recyclable, bendable paper straws on all SunRype 200ml single-serve beverage boxes in Canada. This includes all of SunRype’s 200ml 100 per cent juice, and […]

Rougemont, Quebec, April 28, 2021 – Lassonde is proud to announce the launch of new bottles containing 25% post-consumer recycled plastic (rPET) for all its juice brands available in 300-mL portion-size packages in Canada. This change affects all portion-size bottles manufactured by Lassonde for the retail market and the food service industry, including such well-known […]

Lassonde, one of the Canada’s Best Employers Lassonde was included on Forbes Magazine’s prestigious list of Canada’s Best Employers 2021. The company performed well in its industry, ending up at the very top of the Food, Soft Beverages, Alcohol & Tobacco category. It also ranked 216th among the polled Canadian companies. Conducted by the independent […]