News

Through its donations and sponsorships program, Lassonde supports initiatives that improve food security and uplift the communities where the company operates. From donating products for events to providing financial support for causes, every action reflects the company’s values. In 2024, Lassonde continued to fulfill its commitments to food banks and select non-profit organizations. The brands […]

Lassonde launches a number of marketing initiatives specifically designed to highlight and promote its Canadian roots. A campaign highlighting Canadian beverage brands Since March 15, Canadian beverage brands Oasis, Fruité, Kiju, Rougemont, SunRype and Allen’s have cosigned the “Canadian to the core” campaign. Reminiscent of Lassonde’s heritage, the campaign highlights what distinguishes the company founded […]

We are pleased to announce that Neo Chips is the recipient of a $10,000 Lassonde bursary. The winning company was selected from among five entrepreneurial projects, all Esplanade Québec’s alumni, that presented concrete solutions for improving Quebec’s food systems. Esplanade Québec: an important ally for sustainable entrepreneurship Our partnership with Esplanade Québec enables us to […]

Last year, we began our partnership with Esplanade Québec, whose mission is to support entrepreneurs who have decided to place social or environmental impact at the heart of their business model. To accelerate the socio-ecological transition, the organization catalyzes a community of entrepreneurs, innovators and organizations to collectively tackle Quebec’s social and environmental challenges. Since […]

For the 2nd year in a row, Oasis was voted Canada’s most trusted juice brand in the 2024 Most Trusted Awards!1 The BrandSpark Most Trusted Awards recognize brands that consumers trust for exceptional service and quality products. Canadian consumers also voted Fruit to Go Fun Flavours as the Best New Kids Fruit Snack in the […]

Funds raised by the “1 JUICE 1 DONATION” campaign through its Oasis brand will be donated to La Tablée des Chefs MONTREAL, March 17, 2022 – In a context where economic inflation and rising fuel prices have an impact on the cost of food, the situation is becoming more difficult for some individuals and families. […]

KELOWNA, BC (Sept 15, 2021) – Sun-Rype Products, a division of A. Lassonde Inc. (“SunRype”), a Canadian fruit-based food and beverage manufacturer, today announced that they have replaced plastic straws with recyclable, bendable paper straws on all SunRype 200ml single-serve beverage boxes in Canada. This includes all of SunRype’s 200ml 100 per cent juice, and […]

Rougemont, Quebec, April 28, 2021 – Lassonde is proud to announce the launch of new bottles containing 25% post-consumer recycled plastic (rPET) for all its juice brands available in 300-mL portion-size packages in Canada. This change affects all portion-size bottles manufactured by Lassonde for the retail market and the food service industry, including such well-known […]