News

Rougemont, Que., October 1, 2025 – Lassonde Industries Inc., one of North America’s leading food and beverage companies, inaugurates its first fruit concentrate ‘bag-in-a-box’ production line, installed in one of its Rougemont, Quebec plants. The new line produces formats ranging from 4L to 2000L, containing a flexible inner bag designed to hold fruit concentrates. These […]

Lassonde launches a number of marketing initiatives specifically designed to highlight and promote its Canadian roots. A campaign highlighting Canadian beverage brands Since March 15, Canadian beverage brands Oasis, Fruité, Kiju, Rougemont, SunRype and Allen’s have cosigned the “Canadian to the core” campaign. Reminiscent of Lassonde’s heritage, the campaign highlights what distinguishes the company founded […]

Innovation is a word that often resonates at Lassonde. The company has evolved by setting itself apart, whether through process, packaging or product innovations. Over the years, its acquisitions have enabled it to innovate thanks to the expertise of a diversified workforce. To showcase the breadth of innovation at Lassonde, you are invited to discover […]

For the 2nd year in a row, Oasis was voted Canada’s most trusted juice brand in the 2024 Most Trusted Awards!1 The BrandSpark Most Trusted Awards recognize brands that consumers trust for exceptional service and quality products. Canadian consumers also voted Fruit to Go Fun Flavours as the Best New Kids Fruit Snack in the […]

KELOWNA, BC (Sept 15, 2021) – Sun-Rype Products, a division of A. Lassonde Inc. (“SunRype”), a Canadian fruit-based food and beverage manufacturer, today announced that they have replaced plastic straws with recyclable, bendable paper straws on all SunRype 200ml single-serve beverage boxes in Canada. This includes all of SunRype’s 200ml 100 per cent juice, and […]

Rougemont, Quebec, April 28, 2021 – Lassonde is proud to announce the launch of new bottles containing 25% post-consumer recycled plastic (rPET) for all its juice brands available in 300-mL portion-size packages in Canada. This change affects all portion-size bottles manufactured by Lassonde for the retail market and the food service industry, including such well-known […]

Rougemont, Québec, September 9 2020 – A. Lassonde is pleased to announce that bendable paper straws will replace plastic straws in all 200-ml single-serve boxes of Kiju and Simple Drop Natural Spring Water products. This initiative marks a first-to-market in Canada and provides consumers with 100% recyclable packaging. Kiju and Simple Drop products are managed […]

The products will be available exclusively at select St-Hubert restaurants and IGA grocery stores in Quebec. Rougemont, Quebec, November 15, 2019 – Lassonde Industries Inc. is proud to move forward with the commercialization of a 200-mL Oasis juice carton with a paper straw—a first in North America—as part of a market test aimed at introducing […]