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Warm smiles and twinkling eyes lit up the room while laughter and lively conversation filled the air in the cozy and relaxed ambiance of a sugar shack in Rougemont. The scene dates back to 1991, when Lassonde had just launched its program recognizing employees for their years of service. Of course, senior management had long […]

It probably took just one phone call to get Lassonde on board with Tel-Jeunes, which goes to show that you shouldn’t underestimate the power of a phone call! And that’s Tel-Jeunes’ mission: making sure there’s someone at the other end of the phone line for a young person in distress to turn to. Lassonde was […]

As you might guess, giving the prime minister a tour of the plant must proceed according to certain rules of protocol. So you can imagine the complex customs, procedures and etiquette to be followed when a member of the royal family decides to tour our facilities! In 1991, it was up to Mario Allaire, then […]

By the end of the 1990s, the old Rougemont cannery was a leader in its market. Its Oasis and Fruité lines occupied shelf space in grocery stores and convenience stores all over Quebec. The logical next step was to conquer Canada from coast to coast! Leveraging their keen business acumen, the members of the Lassonde […]

Sooner or later every company is solicited to support a cause, project, organization or even a particular individual, like an athlete. The bigger the company, the more requests it receives. Of course, the company also benefits from the visibility associated with sponsorship. But the choice of what or whom to sponsor has to be made […]

Ah summer! The children are busy – between day camp, frolicking in the family pool, playing with friends in the backyard, trips to the local park, the little ones learning to ride a bike and much more! They come back to the house out of breath and thirsty, so it’s wise for parents to keep […]

It was May 14, 1987 at 8:30 a.m. Lassonde’s senior management team could hardly contain their excitement as they gathered at the Montreal Stock Exchange (today merged with the Toronto Stock Exchange as the TMX Group). Lassonde was going public. The Rougemont company was in step with the movement that began with the creation of […]

Have you ever travelled to southern climes and meandered through the stalls at the local markets, savouring the scent of sun-ripened fruit? Did you linger over the breakfast buffet with its medley of fruits: papaya, guava, passion fruit and mango? Didn’t you want to pack a little of that tropical flavour in your luggage and […]