News
By the end of the 1990s, the old Rougemont cannery was a leader in its market. Its Oasis and Fruité lines occupied shelf space in grocery stores and convenience stores all over Quebec. The logical next step was to conquer Canada from coast to coast! Leveraging their keen business acumen, the members of the Lassonde […]
Sooner or later every company is solicited to support a cause, project, organization or even a particular individual, like an athlete. The bigger the company, the more requests it receives. Of course, the company also benefits from the visibility associated with sponsorship. But the choice of what or whom to sponsor has to be made […]
Ah summer! The children are busy – between day camp, frolicking in the family pool, playing with friends in the backyard, trips to the local park, the little ones learning to ride a bike and much more! They come back to the house out of breath and thirsty, so it’s wise for parents to keep […]
It was May 14, 1987 at 8:30 a.m. Lassonde’s senior management team could hardly contain their excitement as they gathered at the Montreal Stock Exchange (today merged with the Toronto Stock Exchange as the TMX Group). Lassonde was going public. The Rougemont company was in step with the movement that began with the creation of […]
Have you ever travelled to southern climes and meandered through the stalls at the local markets, savouring the scent of sun-ripened fruit? Did you linger over the breakfast buffet with its medley of fruits: papaya, guava, passion fruit and mango? Didn’t you want to pack a little of that tropical flavour in your luggage and […]
They say you can’t stop progress. And Lassonde is living proof of that maxim! Fifteen years had gone by since the Company’s first single-serve products made their appearance on the market. Rougemont apple juice and fruit drinks in small metal cans revolutionized the market back in the day. But a lot had changed since then. […]
In the 1980s, a new trend took hold in Quebec’s business community: diversification. Companies started making acquisitions in sectors far afield of their core business. There were some very unlikely marriages, such as a major grocery store chain running a sporting goods store. But business management is business management, right? And the banks strongly encouraged […]
Giving away tickets to sporting events (hockey, baseball, football, etc.) and shows is a much welcome way of showing appreciation to clients, suppliers and even employees. But it’s not original. In 1982, Pierre-Paul Lassonde, President of A. Lassonde & Sons, and the firm’s General Manager Jean-Paul Barré wanted to do something a little different. Lassonde […]