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Myth no. 4: Drinking juice is not equivalent to eating fruit   Realities Why not enjoy both as complementary foods? In North America, many people don’t consume the daily servings of fresh fruits and vegetables recommended by nutritionists. Why is that? The reasons range from being too busy to have lunch, too busy to have […]

Myth no. 3: Juice is refreshing but not really healthy for you Realities Some people say that juice contains too much sugar and lots of artificial ingredients. They claim its only value is as a refreshment. Hmm…seems they’re not up on the latest research. Studies show that 100% juice and juice blends contain vitamins and […]

Myth no. 2: Juices “made from concentrate” are full of artificial ingredients Realities Most consumers know very little about how the groceries they put in their shopping carts are actually made. Their purchase decisions are based on other considerations like budget, meal plan, taste, health, ingredients, and information about food. That’s perfectly normal. However, this […]

Myth No. 1: All juice contains added sugar Reality Nothing but natural fruit sugar ‒ that’s what’s in 100% fruit juice and juice blends. Under Canadian and American law, only beverages made from fruit, and nothing but fruit, can make the “100%” claim and mention “100% fruit” and/or “no sugar added” on their product label. So […]

For the 37th edition of the apple picking at Lassonde, which took place on September 15th and 16th, nearly 6300 employees, suppliers and business partners were present. Horse and tractor rides, food trucks, tastings, make-up and many other activities were available to the guests. To make a small nod to our 100th, Lassonde’s founder, Aristide […]

Rougemont, July 16, 2018 – It is with great sadness that Lassonde’s management team and employees learned of Mr. Yves Dumont passing on July 13, 2018. During a career spanning over 40 years, Mr. Dumont was one of the pillars of Lassonde Industries Inc., where he still worked as a consultant and board member at […]

Rougemont, Quebec, May 31, 2018 – Lassonde Industries Inc. (TSX: LAS.A) (“Lassonde”) completed the previously announced acquisition of Old Orchard Brands, LLC, a fruit juice and beverage manufacturing company based in Sparta, Michigan, for a total cash consideration of US$148.9 million. This amount includes US$2.9 million in preliminary working capital adjustments and is subject to potential additional working capital and other adjustments. An additional consideration of […]

Lassonde Industries Inc. (TSX: LAS.A) (“Lassonde”) has reached an agreement to acquire Old Orchard Brands, LLC, a family-owned juice and beverage company based in Sparta, Michigan, for a total cash consideration of US$146.0 million (subject to working capital and other adjustments) payable upon closing of the transaction. By way of additional consideration, a further amount of […]