News

Going public has its benefits, but it also carries responsibilities, such as providing investors with information about the company’s activities and financial performance. To fulfill that particular obligation, Lassonde’s public relations, finance, and legal affairs teams were enlisted to produce quarterly and annual reports. At first, Lassonde found this demanding practice quite burdensome. It monopolized […]

In the 1990s, Lassonde’s partnership with Thailand was going strong, when a new opportunity knocked in the vast Asian marketplace. China was opening its doors to Western investors, many of whom would race over there in the next decade. Lassonde, the Thai company Tipco Juice and a foreign investor decided to form a consortium with […]

Eureka! Years of work on the part of our marketing, sales, R&D, and operations departments, finally yielded the results Lassonde had hoped for. It was an innovation fully 12 years in the making. Although Oasis juice had been launched in 1978 in a Hypa container, it was only in 1992 that we were able to […]

Warm smiles and twinkling eyes lit up the room while laughter and lively conversation filled the air in the cozy and relaxed ambiance of a sugar shack in Rougemont. The scene dates back to 1991, when Lassonde had just launched its program recognizing employees for their years of service. Of course, senior management had long […]

It probably took just one phone call to get Lassonde on board with Tel-Jeunes, which goes to show that you shouldn’t underestimate the power of a phone call! And that’s Tel-Jeunes’ mission: making sure there’s someone at the other end of the phone line for a young person in distress to turn to. Lassonde was […]

As you might guess, giving the prime minister a tour of the plant must proceed according to certain rules of protocol. So you can imagine the complex customs, procedures and etiquette to be followed when a member of the royal family decides to tour our facilities! In 1991, it was up to Mario Allaire, then […]

By the end of the 1990s, the old Rougemont cannery was a leader in its market. Its Oasis and Fruité lines occupied shelf space in grocery stores and convenience stores all over Quebec. The logical next step was to conquer Canada from coast to coast! Leveraging their keen business acumen, the members of the Lassonde […]

Sooner or later every company is solicited to support a cause, project, organization or even a particular individual, like an athlete. The bigger the company, the more requests it receives. Of course, the company also benefits from the visibility associated with sponsorship. But the choice of what or whom to sponsor has to be made […]