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Myth no. 3: Juice is refreshing but not really healthy for you Realities Some people say that juice contains too much sugar and lots of artificial ingredients. They claim its only value is as a refreshment. Hmm…seems they’re not up on the latest research. Studies show that 100% juice and juice blends contain vitamins and […]

Myth no. 2: Juices “made from concentrate” are full of artificial ingredients Realities Most consumers know very little about how the groceries they put in their shopping carts are actually made. Their purchase decisions are based on other considerations like budget, meal plan, taste, health, ingredients, and information about food. That’s perfectly normal. However, this […]

Myth No. 1: All juice contains added sugar Reality Nothing but natural fruit sugar ‒ that’s what’s in 100% fruit juice and juice blends. Under Canadian and American law, only beverages made from fruit, and nothing but fruit, can make the “100%” claim and mention “100% fruit” and/or “no sugar added” on their product label. So […]

Some sports enthusiasts are hesitant to drink juice because they are concerned about the sugar content.

Our products are part of the daily lives of millions of consumers and we are very proud of them

As part of the television show Arrive en campagne, Chef Stefano Faita takes an urban family under his wing for a 24-hour period in order to make them discover the farming community.

Excess sugar consumption has become a cause for concern to experts as well as to a growing number of consumers who care about good nutrition

Canadians don’t eat enough fruits and vegetables.