News

In the mid-2000s, Lassonde Specialities was doing well – very well, in fact. As you may recall, this subsidiary grew out of the acquisition of Produits Ronald with its plant in Saint-Damase. Its corn on the cob, sold locally under private labels, was a big hit, especially in northern Europe. Lassonde Specialities was actually the […]

As 21st century dawned, Lassonde was bubbling with ideas. Some of them came rather out of the blue but nevertheless proved most promising. It all started when Jean Gattuso, President and Chief Operating Officer of Lassonde Industries, returned from vacation in the land of his birth with a bottle of wine, which he left on […]

In the mid 2000s, Lassonde’s Board of Directors put the question of corporate identity on its agenda. The company was growing fast and making new acquisitions. Its products were on offer in Quebec and other Canadian provinces under an ever wider variety of brand names. But there was nothing to identify the manufacturer at a […]

That long winter night everyone was on the edge of their seats waiting for the fateful hour. Across the country at businesses, hospitals, airports, train stations, subway stations and public institutions of all kinds, the eyes of millions of IT professionals were glued to their computer screens. The stress and anxiety were palpable and the […]

The 1990s witnessed a quest for efficiency across every industrial sector in North America and beyond. The quest for efficiency extended to production-related policies, processes and methods as well as quality control. But businesses also sought accreditation for the results of their commitment. That’s where the famous ISO certification came in. In the food industry, […]

Over and above the national identity that they share with the rest of the country, certain cities and regions have a distinctive character. Marketing experts are keenly aware of this when it comes to testing out new products. In the United States, the residents of Boston and Miami are known for their thirst for novelty. […]

A bold move. That’s the best way to describe one of the most elaborate and costly promotional campaigns in Lassonde’s history. And what a splash it made! It’s no surprise that Quebecers love apple juice, especially, given the abundance of apple orchards. But they still prefer orange juice with breakfast. Alas, northern climes aren’t conducive […]

Do the names Nick, Kevin, Howie, Brian and A.J. mean anything to you? Doesn’t ring a bell? Really? You’re thinking maybe hockey players? Basketball? Where were you when the Backstreet Boys were making waves in the mid-1990s? This boy band hailed from Orlando, Florida, home of three of the members, and Lexington, Kentucky. Their youth […]