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Toward the end of the 20th century, businesses began to think differently about human resources. Companies were already aware of how crucial employees were to their progress and success, but now they went a step further, coming to see employees more and more as ambassadors. What did it take to be a good ambassador? Having […]

It might have had something to do with a growing awareness of the passage of time and the prospect of the dawn of a new millennium, but in the mid-1990s consumers began to exhibit a growing concern with health – with the baby boomers at the forefront. They aspired to stay young and in shape […]

There’s one thing that Jean Gattuso, CEO and Chief Operating Officer of Lassonde Industries, can’t stress often enough: innovation is part of this company’s DNA. The flair for innovation comes from longstanding practice, an openness to change and a willingness to accept that experiments don’t always yield the desired results. With the acquisition of Vac-O-Nut […]

Going public has its benefits, but it also carries responsibilities, such as providing investors with information about the company’s activities and financial performance. To fulfill that particular obligation, Lassonde’s public relations, finance, and legal affairs teams were enlisted to produce quarterly and annual reports. At first, Lassonde found this demanding practice quite burdensome. It monopolized […]

In the 1990s, Lassonde’s partnership with Thailand was going strong, when a new opportunity knocked in the vast Asian marketplace. China was opening its doors to Western investors, many of whom would race over there in the next decade. Lassonde, the Thai company Tipco Juice and a foreign investor decided to form a consortium with […]

Eureka! Years of work on the part of our marketing, sales, R&D, and operations departments, finally yielded the results Lassonde had hoped for. It was an innovation fully 12 years in the making. Although Oasis juice had been launched in 1978 in a Hypa container, it was only in 1992 that we were able to […]

Warm smiles and twinkling eyes lit up the room while laughter and lively conversation filled the air in the cozy and relaxed ambiance of a sugar shack in Rougemont. The scene dates back to 1991, when Lassonde had just launched its program recognizing employees for their years of service. Of course, senior management had long […]

It probably took just one phone call to get Lassonde on board with Tel-Jeunes, which goes to show that you shouldn’t underestimate the power of a phone call! And that’s Tel-Jeunes’ mission: making sure there’s someone at the other end of the phone line for a young person in distress to turn to. Lassonde was […]