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Myth no. 2: Juices “made from concentrate” are full of artificial ingredients Realities Most consumers know very little about how the groceries they put in their shopping carts are actually made. Their purchase decisions are based on other considerations like budget, meal plan, taste, health, ingredients, and information about food. That’s perfectly normal. However, this […]

Myth No. 1: All juice contains added sugar Reality Nothing but natural fruit sugar ‒ that’s what’s in 100% fruit juice and juice blends. Under Canadian and American law, only beverages made from fruit, and nothing but fruit, can make the “100%” claim and mention “100% fruit” and/or “no sugar added” on their product label. So […]

There are still so many stories left to tell! Like the tale of the crack team that succeeded in integrating two separate systems over the course of a single weekend following a corporate acquisition. Or the one about the ingenious purchasing manager who managed to circumvent a shortage of exotic fruit caused by an extreme […]

Ever since their initial foray into Boston and Miami, Lassonde’s management team had been thinking about how to gain a foothold in the United States. Conscious of the limits of the Canadian marketplace, Lassonde Industries’ President and Chief Operating Officer Jean Gattuso held out for just the right opportunity. Patience is also part of Lassonde’s […]

As we saw in the last column, Lassonde launched Arista Wines in 2006. This promising subsidiary allowed the company to use its expertise and technology to best advantage. Maximizing its assets, whether in the form of knowledge, physical plant, equipment or land, was always one of Lassonde’s guiding principles. Lassonde has deep roots in what […]

In the mid-2000s, Lassonde Specialities was doing well – very well, in fact. As you may recall, this subsidiary grew out of the acquisition of Produits Ronald with its plant in Saint-Damase. Its corn on the cob, sold locally under private labels, was a big hit, especially in northern Europe. Lassonde Specialities was actually the […]

As 21st century dawned, Lassonde was bubbling with ideas. Some of them came rather out of the blue but nevertheless proved most promising. It all started when Jean Gattuso, President and Chief Operating Officer of Lassonde Industries, returned from vacation in the land of his birth with a bottle of wine, which he left on […]

In the mid 2000s, Lassonde’s Board of Directors put the question of corporate identity on its agenda. The company was growing fast and making new acquisitions. Its products were on offer in Quebec and other Canadian provinces under an ever wider variety of brand names. But there was nothing to identify the manufacturer at a […]