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2019-06-21 Notice of appointment
A. Lassonde inc. announces the appointment of Claire Bara as Executive Vice-President and General Manager, Marketing, Trade and Product Development

Rougemont, Quebec, June 20, 2019 – A. Lassonde is very pleased to announce the addition of Claire Bara to its management team as Executive Vice-president and General Manager, Marketing, Trade and Product Development. In that capacity, she will oversee the development of commercialization strategy for A. Lassonde brands, including Oasis, Rougemont, Allen’s, Fairlee and Fruit […]

2019-05-30 Products Awards and honors
A. Lassonde earns award for Apple & Eve protein smoothie

A. Lassonde was awarded an award for its Apple & Eve Protein Smoothies at the Canadian Grand Prix New Product Awards organized by the Retail Council of Canada. Congratulations to all our teams for the good work!

2019-05-15 Products
Myths and realities about juice (4)

Myth no. 4: Drinking juice is not equivalent to eating fruit   Realities Why not enjoy both as complementary foods? In North America, many people don’t consume the daily servings of fresh fruits and vegetables recommended by nutritionists. Why is that? The reasons range from being too busy to have lunch, too busy to have […]

2019-05-10 Notice of appointment Financial information
Lassonde Industries Inc. announces its Q1 2019 results and the appointment of Nathalie Lassonde as Chief Executive Officer

Rougemont, Quebec, May 10, 2019 – Lassonde Industries Inc. (TSX: LAS.A) (“Lassonde”) posted sales of $403.5 million in the first quarter of 2019. Excluding the $29.8 million in sales by Old Orchard Brands, LLC (“OOB”) and a $10.9 million favourable foreign exchange impact, first-quarter sales were up 1.4% year over year. The Company’s operating profit for the first quarter […]

2019-04-26 Products
Myths and realities about juice (3)

Myth no. 3: Juice is refreshing but not really healthy for you Realities Some people say that juice contains too much sugar and lots of artificial ingredients. They claim its only value is as a refreshment. Hmm…seems they’re not up on the latest research. Studies show that 100% juice and juice blends contain vitamins and […]

2019-04-12 Products
Myths and realities about juice (2)

Myth no. 2: Juices “made from concentrate” are full of artificial ingredients Realities Most consumers know very little about how the groceries they put in their shopping carts are actually made. Their purchase decisions are based on other considerations like budget, meal plan, taste, health, ingredients, and information about food. That’s perfectly normal. However, this […]

2019-03-06 Products
Myths and realities about juice (1)

Myth No. 1: All juice contains added sugar Reality Nothing but natural fruit sugar ‒ that’s what’s in 100% fruit juice and juice blends. Under Canadian and American law, only beverages made from fruit, and nothing but fruit, can make the “100%” claim and mention “100% fruit” and/or “no sugar added” on their product label. So […]

2018-12-13 Chronicles
Column 48: With pride and humility

There are still so many stories left to tell! Like the tale of the crack team that succeeded in integrating two separate systems over the course of a single weekend following a corporate acquisition. Or the one about the ingenious purchasing manager who managed to circumvent a shortage of exotic fruit caused by an extreme […]