News

Rougemont, Québec, September 9 2020 – A. Lassonde is pleased to announce that bendable paper straws will replace plastic straws in all 200-ml single-serve boxes of Kiju and Simple Drop Natural Spring Water products. This initiative marks a first-to-market in Canada and provides consumers with 100% recyclable packaging. Kiju and Simple Drop products are managed […]

Rougemont, Québec, January 24, 2020 – A. Lassonde Inc. (Lassonde) announces that it has terminated its sponsorship agreement with the Montreal International Marathon which allowed the use of its Oasis brand. Over the past few years, the Montreal International Marathon has experienced a significant number of shortcomings in the organization and running of its races, […]

The products will be available exclusively at select St-Hubert restaurants and IGA grocery stores in Quebec. Rougemont, Quebec, November 15, 2019 – Lassonde Industries Inc. is proud to move forward with the commercialization of a 200-mL Oasis juice carton with a paper straw—a first in North America—as part of a market test aimed at introducing […]

There are still so many stories left to tell! Like the tale of the crack team that succeeded in integrating two separate systems over the course of a single weekend following a corporate acquisition. Or the one about the ingenious purchasing manager who managed to circumvent a shortage of exotic fruit caused by an extreme […]

Ever since their initial foray into Boston and Miami, Lassonde’s management team had been thinking about how to gain a foothold in the United States. Conscious of the limits of the Canadian marketplace, Lassonde Industries’ President and Chief Operating Officer Jean Gattuso held out for just the right opportunity. Patience is also part of Lassonde’s […]

As we saw in the last column, Lassonde launched Arista Wines in 2006. This promising subsidiary allowed the company to use its expertise and technology to best advantage. Maximizing its assets, whether in the form of knowledge, physical plant, equipment or land, was always one of Lassonde’s guiding principles. Lassonde has deep roots in what […]

In the mid-2000s, Lassonde Specialities was doing well – very well, in fact. As you may recall, this subsidiary grew out of the acquisition of Produits Ronald with its plant in Saint-Damase. Its corn on the cob, sold locally under private labels, was a big hit, especially in northern Europe. Lassonde Specialities was actually the […]

As 21st century dawned, Lassonde was bubbling with ideas. Some of them came rather out of the blue but nevertheless proved most promising. It all started when Jean Gattuso, President and Chief Operating Officer of Lassonde Industries, returned from vacation in the land of his birth with a bottle of wine, which he left on […]