News

Rougemont, Quebec, April 28, 2021 – Lassonde is proud to announce the launch of new bottles containing 25% post-consumer recycled plastic (rPET) for all its juice brands available in 300-mL portion-size packages in Canada. This change affects all portion-size bottles manufactured by Lassonde for the retail market and the food service industry, including such well-known […]

Lassonde, one of the Canada’s Best Employers Lassonde was included on Forbes Magazine’s prestigious list of Canada’s Best Employers 2021. The company performed well in its industry, ending up at the very top of the Food, Soft Beverages, Alcohol & Tobacco category. It also ranked 216th among the polled Canadian companies. Conducted by the independent […]

Rougemont, Québec, September 9 2020 – A. Lassonde is pleased to announce that bendable paper straws will replace plastic straws in all 200-ml single-serve boxes of Kiju and Simple Drop Natural Spring Water products. This initiative marks a first-to-market in Canada and provides consumers with 100% recyclable packaging. Kiju and Simple Drop products are managed […]

The products will be available exclusively at select St-Hubert restaurants and IGA grocery stores in Quebec. Rougemont, Quebec, November 15, 2019 – Lassonde Industries Inc. is proud to move forward with the commercialization of a 200-mL Oasis juice carton with a paper straw—a first in North America—as part of a market test aimed at introducing […]

A. Lassonde was awarded an award for its Apple & Eve Protein Smoothies at the Canadian Grand Prix New Product Awards organized by the Retail Council of Canada. Congratulations to all our teams for the good work!

Myth no. 4: Drinking juice is not equivalent to eating fruit   Realities Why not enjoy both as complementary foods? In North America, many people don’t consume the daily servings of fresh fruits and vegetables recommended by nutritionists. Why is that? The reasons range from being too busy to have lunch, too busy to have […]

Myth no. 3: Juice is refreshing but not really healthy for you Realities Some people say that juice contains too much sugar and lots of artificial ingredients. They claim its only value is as a refreshment. Hmm…seems they’re not up on the latest research. Studies show that 100% juice and juice blends contain vitamins and […]

Myth no. 2: Juices “made from concentrate” are full of artificial ingredients Realities Most consumers know very little about how the groceries they put in their shopping carts are actually made. Their purchase decisions are based on other considerations like budget, meal plan, taste, health, ingredients, and information about food. That’s perfectly normal. However, this […]