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Myth no. 4: Drinking juice is not equivalent to eating fruit   Realities Why not enjoy both as complementary foods? In North America, many people don’t consume the daily servings of fresh fruits and vegetables recommended by nutritionists. Why is that? The reasons range from being too busy to have lunch, too busy to have […]

Myth no. 3: Juice is refreshing but not really healthy for you Realities Some people say that juice contains too much sugar and lots of artificial ingredients. They claim its only value is as a refreshment. Hmm…seems they’re not up on the latest research. Studies show that 100% juice and juice blends contain vitamins and […]

Myth no. 2: Juices “made from concentrate” are full of artificial ingredients Realities Most consumers know very little about how the groceries they put in their shopping carts are actually made. Their purchase decisions are based on other considerations like budget, meal plan, taste, health, ingredients, and information about food. That’s perfectly normal. However, this […]

Myth No. 1: All juice contains added sugar Reality Nothing but natural fruit sugar ‒ that’s what’s in 100% fruit juice and juice blends. Under Canadian and American law, only beverages made from fruit, and nothing but fruit, can make the “100%” claim and mention “100% fruit” and/or “no sugar added” on their product label. So […]

Some sports enthusiasts are hesitant to drink juice because they are concerned about the sugar content.

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As part of the television show Arrive en campagne, Chef Stefano Faita takes an urban family under his wing for a 24-hour period in order to make them discover the farming community.

Excess sugar consumption has become a cause for concern to experts as well as to a growing number of consumers who care about good nutrition