News
In the mid 2000s, Lassonde’s Board of Directors put the question of corporate identity on its agenda. The company was growing fast and making new acquisitions. Its products were on offer in Quebec and other Canadian provinces under an ever wider variety of brand names. But there was nothing to identify the manufacturer at a […]
Rougemont, Quebec, November 9, 2018 – Lassonde Industries Inc. (TSX: LAS.A) (“Lassonde”) posted sales of $418.6 million in the third quarter of 2018. Excluding the $28.9 million in sales by Old Orchard Brands, LLC (“OOB”) and a $9.5 million favourable foreign exchange impact, sales were up 2.9% year over year. Profit attributable to the Company’s shareholders totalled $18.0 million. Excluding the impacts […]
Rougemont, Quebec, November 9, 2018 – Lassonde Industries Inc. (TSX: LAS.A) is pleased to announce that, in accordance with its dividend policy, holders of Class A subordinate voting shares and Class B multiple voting shares registered as at November 21, 2018, will receive a quarterly dividend of $0.81 per share, payable on December 14, 2018. The […]
That long winter night everyone was on the edge of their seats waiting for the fateful hour. Across the country at businesses, hospitals, airports, train stations, subway stations and public institutions of all kinds, the eyes of millions of IT professionals were glued to their computer screens. The stress and anxiety were palpable and the […]
The 1990s witnessed a quest for efficiency across every industrial sector in North America and beyond. The quest for efficiency extended to production-related policies, processes and methods as well as quality control. But businesses also sought accreditation for the results of their commitment. That’s where the famous ISO certification came in. In the food industry, […]
Rougemont, Quebec, October 26, 2018 – Lassonde Industries Inc. (TSX: LAS.A) (“Lassonde”) is pleased to announce the appointment of Michel Simard to its board of directors, effective October 26, 2018. Mr. Simard holds two Bachelor’s degrees, one in Psychology from York University in Toronto and another in Industrial Relations from the Université de Montréal. He was employed at Lassonde […]
Over and above the national identity that they share with the rest of the country, certain cities and regions have a distinctive character. Marketing experts are keenly aware of this when it comes to testing out new products. In the United States, the residents of Boston and Miami are known for their thirst for novelty. […]
A bold move. That’s the best way to describe one of the most elaborate and costly promotional campaigns in Lassonde’s history. And what a splash it made! It’s no surprise that Quebecers love apple juice, especially, given the abundance of apple orchards. But they still prefer orange juice with breakfast. Alas, northern climes aren’t conducive […]